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Through the "Ladies Who Launch" program, thousands of women across the country have started their own businesses and have created a new lifestyle where work is fun, creative, and meaningful. Whether it is starting a business, redecorating the house or revving up a creative project that has gathered some dust, "launching" into a new project is a proven way towards a happier, more fulfilling, more exciting life!
LADIES WHO LAUNCH: Embracing Entrepreneurship & Creativity as a Lifestyle (St. Martin's Press; May 1, 2007; $24.95) is the ultimate guide for women who want to turn their life-dreams into a reality. This is the first book to define the feminine approach to launching businesses (women launch businesses in different ways and for different reasons than men) and to discover an overwhelming link between launching and self-esteem and happiness.
With a nationwide survey comparing women launching businesses to women working in Corporate America, LADIES WHO LAUNCH shows that women starting businesses at twice the rate of men is not only a trend, but a movement of epic proportions…everyone should pay attention. Some statistics include:
Are you fulfilled with your business or your job?
Launching Ladies—68.1% Strongly Agree
Corporate Ladies*—5.6% Strongly Agree
If money were not a concern, would you be doing what you are doing now?
Launching Ladies—82.9% Yes
Corporate Ladies*—11.1% Yes
Do you feel good about yourself?
Launching Ladies—51.2% Strongly Agree
Corporate Ladies*—32% Strongly Agree
*Working women not associated with the Ladies Who Launch program
Understanding that women launch for 'lifestyle reasons'. how and why women launch differently using the 'feminine approach' and following the four step Ladies Who Launch Incubator Model will allow a woman reading this book to "live her dreams and love her life" no matter her age, background or goal.
VICTORIA COLLIGAN and BETH SCHOENFELDT created Ladies Who Launch as both an online social network and an offline support system, with groups in more than forty cities across the country. They have been featured in women's and business publications and on television including Fortune, The Los Angeles Times, The Wall Street Journal, Cosmopolitan, Fox, ABC, and CBS. AMY SWIFT has been a close and early collaborator with Ladies Who Launch as a brand communications strategist, writer and as the leader of the Los Angeles and Orange County Ladies Who Launch Incubators.
Entrepreneur or motivated creatrix, stay at home mom or hard charging professional, the LADIES WHO LAUNCH philosophy will resonate will any woman who ever had a dream, idea, or passion.
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